SROT - Socio Responsible Organized Trust

SROT is a Section-8 non-profit organization committed to building a self-sustainable and impact-driven society through entrepreneurship, education, empowerment, and ecosystem development. Founded with the vision to nurture responsible leadership and purpose-driven initiatives, SROT acts as a catalytic force in aligning societal growth with innovation and enterprise.

Our mission is to empower individuals, institutions, and industries with meaningful opportunities that contribute to inclusive development. Whether it's fostering startups through our dedicated forum IBSE (International Board of Startup & Entrepreneurship), uplifting underrepresented talents, or enabling knowledge exchange across regions—we ensure every effort creates real-world impact.

SROT is organized into strategic chapters and domain-specific forums across India and beyond, each led by visionary leaders who are passionate about bringing change. From policy advocacy to grassroots capacity building, from student mentorship to startup scaling—we operate with purpose, transparency, and a commitment to societal betterment.

At SROT, we believe:
"When good intentions meet organized action, transformation is inevitable.

For Details, Visit: www.srotglobal.com

IBSE – International Board of Startup & Entrepreneurship
A Flagship Forum of SROT - Socio Responsible Organized Trust - A Section-8 Company (Non Profit Organisation)

IBSE is the Startup and Entrepreneurship forum of SROT, dedicated to nurturing idea-stage innovators into purpose-driven entrepreneurs. As a mission-led platform, IBSE empowers individuals with the right knowledge, mentorship, and exposure to take their ideas from inception to impact; and eventually, to IPO.

With a vision to create 100 successful entrepreneurs contributing over ₹10000 crore to the Indian entrepreneurial ecosystem by 2032, IBSE builds capacity through curated programs, investor connects, startup bootcamps, and institutional collaborations. The forum operates in close synergy with academic institutions, government bodies, angel networks, and business leaders to foster a vibrant startup culture.

IBSE is not just a forum- it’s a movement to ignite entrepreneurial spirit, validate ideas, bridge funding gaps, and shape scalable ventures. It reflects SROT’s larger mission of responsible nation-building through innovation and enterprise.

At IBSE, we believe:
“The only ship that takes an idea to IPO is Entrepreneurship

For More Details, Visit:

www.ibseglobal.com

Marketing - Shark Eating is the book authored by Amit Madaan detailing how to eat up the competition around any target market; just like a Shark does around her, living inside the sea.

Marketing - Shark Eating explains about the core marketing concept and the most trusted marketing techniques for any Brand, Self, Business, Social or Socio- Commercial Organization. 

Watch eBook Launch Event 

#SavePaperSaveTrees-Download the eBook

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About Amit Madaan: The CEO of the renowned media house "A-Square Media": Amit Madaan is a serial entrepreneur, an author, Marketing Strategy Expert, brand consultant, an educationist in Marketing and Blockchain Technology. With more than 21 years of market experience, this man has created an unmatched space in the industry of startup entrepreneurship and Blockchain Industry. 

With over 200 brand executions like Reliance, Tata, Maruti Suzuki, Okaya Power, Honda Motors, Kalyan Jewellers, ITC, Baidyanath, PVR, Indigo Airlines, SBI, BSNL, NHM,  LIC of India, Zomato, Swiggy, and many more Amit Madaan along with his own brand name “A-Square Media” has set a benchmark in Media and Marketing.

Passionate about Marketing, Blockchain, and Young Entrepreneurship this dynamic personality is filled with unlimited energy and zeal to take any business to the incomparable heights.  

Sessions & Course Offerings: 

Marketing:

1. Business Marketing and Process Implementation
2. SOP Formations
3. Sales & Marketing Funnel Development
4. Content Creation
5. Marketing Strategies

Advertising & Media Selection Strategy

1. Marketing vs. Advertising
2. Various Media Types
3. Choosing the right
4. Content Creation for Various Media
5. Case Studies
6. Real Time Campaign Execution

Certified Blockchain Courses:

1. Blockchain for Business
2. Crypto Currency Trading Expert
3. Certified Metaverse Expert
4. Mastering NFTs
5. Web 3.0 & Business Marketing

Entrepreneurial and Startup Growth

1. Business vs. Startup
2. Finding an Idea
3. Market Research
4. Idea Validation
5. Turning Idea into Startup
6. Fundraising
7. Marketing
8. Pitching to VCs
9. Idea to IPO

Coaching and Courses starting from: 

Founder Director of A Square Media - the OOH Media Aquisition company with its outdoor media properties spread all across the premium landmarks of India as follows:

Video Walls

1. First Land Of India - Attari Wagah Border

2. Mata Vaishno Devi - Katra

3. Sri Durgiana Teerth - Amritsar

4. Gurudwara Sri Nanaksar Sahib - Chandigarh

5. Bhagwan Valmiki & Ram Teerth - Amritsar

6. Sri Devi Talab Temple - Jalandhar

7. Sri Anandpur Sahib Rly. Stn.

8. Beas Rly. Stn.

9. Jalandhar Cantt. Rly. Stn.

LED Screens

1. Amritsar Railway Station

2. Katra Railway Station

3. Mohali Railway Station

4. Sirhind Railway Station

5. Jalandhar Railway Station

6. Pathankot Junction Railway Station

7. Pathankot Cantt. Railway Station

8. Phagwara Railway Station

9. Ambala Cantt. Railway Station

Outdoor Media

1. Attari Wagah Border

2. Srinagar Railway Station

3. Sri Anandpur Sahib Railway Station  

4. Bathinda Railway Station

5. Khanna Rly. Station

6. Ropar Railway Station

7. Nabha Railway Station

8. Sirhind Railway Station

9. Ludhiana Railway Station

10. Branding on 5 Railway Overbridges - Jammu

Community Water Tank Branding

1. Ludhiana

2. Amritsar

3. Jalandhar

Indian Railways Trains Experior Branding

1. Amritsar - New Delhi Superfast

2. Jalandhar - New Delhi Superfast

3. Amritsar - Kochiveli -  Amritsar Express

4. Amritsar - Chandigarh - Amritsar Express

Indian Railway Trains Interior Branding

1. Chandigarh - Mumbai Express

2. Mumbai - Chandigarh Express

3. Chandigarh - Amritsar - Chandigarh Express

For More Details, visit us at:

www.asquaremedia.com

Stay Local - Control Global

Controlling your digital properties is too easy to relax now. Linqpanel comes with two different platforms i.e. Remote Display Solution (RDS) and Visitor Management Solution (VMS).

RDS is an integrated control panel to manage and centralise your local as well as global workplaces displaying your choicest media on your choicest place at your choicest timings. You can customise and synchronise your social media, visual merchandise, tv, camera, digital signage displays and many more with the same frequency sitting at one place with no extra effort and time.  

VMS is the digital log register with contactless entry and exit system to manage footfall at your workplace with complete monitoring and reporting. Additionally this solution has an inbuilt Queue Management system equipped with touch-free and queue-free solution to manage waiting areas at your workplace/s.

For details Touch here : http://www.linqpanel.com

Amit Madaan is the President of Amritsar Founders, which is a dynamic entrepreneurial organization dedicated to fostering the growth and prosperity of entrepreneurs and startups. Our mission is to empower entrepreneurs by addressing the challenges they encounter on their journey, offering a range of initiatives such as events, summits, and entrepreneurial growth activities. We are committed to creating a vibrant and supportive ecosystem that fuels innovation and drives the success of aspiring business leaders in Amritsar and beyond.

For more details, visit www.amritsarfounders.org

Credentials:

1. Panel lead and Moderation - Catalysts of Change - Identifying and Nurturing the Ecosystem Enablers, Chandigarh. 
2. Key Note Speaker & Panelist at Eternal University, Himachal Pradesh.
3. Etrepreneurial Session at IIT (Indian Institute of Technology), Ropar
4. Exchanging the Book - Marketing Shark Eating with the Legendary Author - Shiv Khera
5. Lead Panelist at the book release - MBA for Children
6. Invitation by Indian Railway Ministry on the launch of Vande Bharat
7. Invitation - Launch of  PITEX Amritsar
8. Appointed as the Advisory Board Member - Punjab Angels Network
9. Speech at Transform Entrepreneurial Eco-System, Chandigarh - Punjab Angels Network
10. Award - Rising Star of Bharat
11. Honoured at TEDX Indian Institute of Management (IIM)
12. AF Oath of Allegiance, Honoured by DC Amritsar - HS Sudan (IAS)
13. The Book Release Ceremony of my first book - Marketing Shark Eating
14. Jeewan Ratna Award - LPCC

Sessions:

1. Mark your success with Right Marketing
2. Panelist in Startup Eco-System Enablers in the Punjab Region
3. Failure to Millionaire - The Mandeep Kaur Tangra Show
4. First Book Release - Marketing - Shark Eating

Words of Wisdom:

1. Consistancy is the Key to Efficiency
2. Marketing - The art of Giving
3. Life is like Google Maps

Ornating My Book - Marketing Shark Eating

1. IAS Vivek Atray
2. Dr. Arun Chopra - Director Cardiology (Fortis Group of Hospitals)
3. Dr. Yogesh Sharma - Influencer Celebrity Doctor of Astro, Vaastu & Numerology
4. Mr. Jitendra Kochar - Founder Kochar Infotech